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Introduction to Scenario Planning You’ve probably heard the phrase “prepare for the worst, hope for the best.” That simple idea sits at the heart of scenario planning. In business, it means mapping out various possible futures, from surprisingly positive to uncomfortably tough, to help you decide what steps to take next. Scenario planning isn’t about … Read more

Let’s say you’re running a business in late 2019. Nobody knew a global pandemic would soon close borders and rock supply chains. That’s exactly the kind of “unknown unknown” scenario planning tries to help with. At its core, scenario planning is a structured way to imagine different futures and figure out what your business would … Read more

If you’ve ever walked into a doctor’s office, a small hotel, or even your kid’s school, you know the front desk is where everything starts. A lot of people just see it as the place you check in, but honestly, it’s often the first real connection you have with that place. That first impression—whether you’re … Read more

Lately, it seems like every brand is running a giveaway on social media. But when you look closer, the ones that really take off usually don’t go solo. They partner up with other companies or creators—and there’s a solid reason why. Teaming up for a giveaway is more than just sharing the workload. The right … Read more

Conversion Rate Optimization, or CRO, is just a fancy way of saying “make more people do what you want on your website.” If you want people to sign up, buy, or just stick around a little longer, CRO is how you get it done. Unlike a big redesign or rebranding, CRO is about making small … Read more

If you talk to people running small companies or busy teams these days, they’ll tell you: keeping work running smoothly can be tough. Work piles up. Small mistakes cause delays, and finding new ways to save time becomes a never-ending task. That’s where no-code tools have started to make a difference. These are platforms and … Read more